The Sales and Marketing Jumpstart Challenge ran live September 16-19, 2024. The recordings are from the calls that took place that week.
To participate in the challenge, you will need a copy of the Sales and Marketing playbook. Download the Playbook from the link in this section or make a copy of the Google document link.
Knowing who your ideal customer is and what matter's to them is the first step towards creating an effective marketing strategy.
In this module you will:
Identify the demographics, pyschographic insights, and use cases for yoru ideal customers
Create personas for each ideal customer type
Start developing messaging to use in marketing materials
You've defined your ideal customer - now let's start engaging them!
In this module you will:
Learn the basics of a strong introduction email
Learn the framework of a 4-touch campaign
Draft a 4-touch campaign for one of your ICPs
You can't manage what you don't measure. Realizing sales success requires a consistent way of tracking activity and setting progressive goals.
In this module you will:
Define KPIs to measure the effectiveness of your sales process
Create or refine an existing tracking mechanism for sales activity
It's time to put all of your new knowledge into action by setting goals for the upcoming month or quarter. In this section you will:
Set goals for the upcoming quarter
Reflect on your readiness to work your plan