Mini Courses

  • $250

Creating, Planning, and Executing a Successful Cybersecurity Go-to-Market Strategy for Your Current Clients

  • Course
  • 4 Lessons

Jesse Miller, founder of PowerPSA Consulting, joins Brian Gillette for a tactical course on selling cybersecurity insurance to your existing client base. In this session, you will learn how to evaluate your customers, communicate the value of cybersecurity to them, and use risk assessments as cybersecurity sales leads.

  • $250

MSP Sales 101

  • Course
  • 5 Lessons

MSP Sales 101 is a high-level overview of selling MSP services to potential customers and navigating the sales process. Hosts Brian Gillette and Robert Gillette (no relation), Founder of MSP Dojo, cover everything from a break down of the types of MSPs to guidance on how to build trust with buyers and handle objections. This course is a must-have resource for anyone who is new to the MSP industry.

  • $250

Marketing Automation - Expandi for LinkedIn

  • Course
  • 4 Lessons

In this course, you will learn how to set up an automated messaging campaign in LinkedIn using AI tool Expandi. Before geting started complete the following items: define at least 1 ICP; write a 4-5 part messaging campaign; sign up for Sales Navigator in LinkedIn. Review the Core Training - Marketing course, and attend the ICP/Prospecting Engine call on Thursdays for guidance with the pre-work.

  • $250

Sales and Marketing Jumpstart Challenge

  • Closed
  • Course
  • 14 Lessons

This course is designed to kickstart your Sales and Marketing efforts in one week. In order to get the most out of the course, we recommend watching the accompanying training modules for each topic. After completing this four-part series you will know which customers you are targeting, how to communicate with them, and how to hold yourself accountable to your sales goals.

  • $250

Recruiting, Hiring, and Onboarding Top Sales Talent

  • Course
  • 9 Lessons

Brian Gillette and John Davenjay, CEO of Bowman Williams MSP Staffing Agency teach you how to find, onboard, and retain high-performing salespeople. They share best practices on everything from determining when it's time to hire to crafting effective job descriptions and designing a competitive compensation plan.

  • $250

Mastering MSP Leadership

  • Course
  • 5 Lessons

Phil Chun guides you through strategies for facilitating and motivating for change as an MSP leader. We talk about how to increase productivity and performance, both personally and across the entire team. Gain insight on how to communicate and delegate more effectively while fostering a culture where accountability is embraced.

  • $250

How to Write Every Sales/Marketing Sequence You Will Ever Need

  • Course
  • 4 Lessons

In this Mini Course, Brian Gillette teaches you how you can use your ICP to create a few simple and concise message sequences to fill out your marketing and sales efforts.

  • $250

Content Marketing 101: Creating Magnetic Content

  • Course
  • 8 Lessons

Content Marketing is an effective long-term strategy for creating brand awareness and generating revenue. In this course, instructor Brian Gillette covers every step needed to start creating your own content. You'll learn how to format your unique industry insights for your Ideal Customer Profile. This will in turn help you create content that will attract and convert consistent, qualified leads.

  • $250

Advanced Cyber Sales - How to Sell Cyber Liability Controls

  • Course
  • 5 Lessons

In this course Andy covers a few advanced strategies for communicating risk and selling controls; using insurability as context.

  • $250

Book MRR and Create Stickiness with Cyber Insurance

  • Course
  • 4 Lessons

In this four-part course, Cyber Insurance Expert, Andy Runyan, shares about the importance of Cyber Security and why you, as an MSP, are a crucial part of the process.

  • $250

How to Write Incredible Copy Using Templates

  • Course
  • 3 Lessons

Messaging is how we differentiate our Ideal Customers Psychographics. In this Mini Course, Brian Gillette, teaches you how to craft and revise messaging templates to reach your target customer.

  • $250

Why Most Websites Are Rubbish

  • Course
  • 7 Lessons

In this Mini Course, Paul Green teaches us how to build a Website that is user-friendly. He takes time to cover the Do's and Don'ts of building a website. Learn how to format a great website and how to track website analytics.

  • $250

Motivating and Managing Sales People

  • Course
  • 3 Lessons

In this three-part course, Brian teaches how to create a motivating sales culture that will create long-term loyalty with your sales team. He also covers the different ways to compensate performance-based employees.

  • $250

How To Setup and Use LinkedIn Newsletters

  • Course
  • 5 Lessons

In this five-part course, Paul Green takes us step-by-step through the process of creating a powerful marketing tool: the LinkedIn Newsletter.